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Integrating sentiment and social structure to determine preference alignments: The Irish Marriage Referendum

机译:整合情绪和社会结构来确定偏好一致性:爱尔兰婚姻公投

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摘要

We examine the relationship between social structure and sentiment through the analysis of a large collection of tweets about the Irish Marriage Referendum of 2015. We obtain the sentiment of every tweet with the hashtags #marref and #marriageref that was posted in the days leading to the referendum, and construct networks to aggregate sentiment and use it to study the interactions among users. Our analysis shows that the sentiment of outgoing mention tweets is correlated with the sentiment of incoming mentions, and there are significantly more connections between users with similar sentiment scores than among users with opposite scores in the mention and follower networks. We combine the community structure of the follower and mention networks with the activity level of the users and sentiment scores to find groups that support voting 'yes' or 'no' in the referendum. There were numerous conversations between users on opposing sides of the debate in the absence of follower connections, which suggests that there were efforts by some users to establish dialogue and debate across ideological divisions. Our analysis shows that social structure can be integrated successfully with sentiment to analyse and understand the disposition of social media users around controversial or polarising issues. These results have potential applications in the integration of data and meta-data to study opinion dynamics, public opinion modelling, and polling.
机译:我们通过对2015年爱尔兰婚姻公投的大量推文进行分析,研究了社会结构与情绪之间的关系。我们获得了带有#marref和#marriageref的#标签的每一条推文的情感,这些标签发布于全民投票,并构建网络以汇总情绪,并使用它来研究用户之间的互动。我们的分析表明,外发提及推文的情感与外来提及的情感相关,并且在提及和关注者网络中,具有相似情感分数的用户之间的联系明显多于具有相反分数的用户之间的联系。我们将关注者和提及网络的社区结构与用户的活动水平和情感分数相结合,以找到在全民投票中支持投票“是”或“否”的群体。辩论的相对方之间的用户之间进行了许多对话,而没有追随者的联系,这表明某些用户正在努力建立跨意识形态分歧的对话和辩论。我们的分析表明,社会结构可以与情感成功地整合在一起,以分析和理解社交媒体用户围绕有争议或两极分化的问题的处理方式。这些结果在数据和元数据的集成中具有潜在的应用潜力,可用于研究舆论动态,舆论建模和民意测验。

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